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    Indulge in Rich, Richer, Richest Moisture

    Trust the leading relaxer kit in Africa to create a genius solution that nourishes your hair while relaxing. Our unique natural ingredients, including Shea Butter and our No-Mistake technology, promise silky, straight hair with optimal shine every time.

    The extra dose of moisture ensures bouncy, healthy hair while protecting even the most sensitive scalp.

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    • "The product I use to relax my hair and my hair looks great"

      -May Awuor

      on MOISTURE PLUS

    • "I have been using Dark and Lovely relaxer for 16 years in my salon and it has never let me down. My clients love it and believe in it to make their hair shiny and glossier."

      -Agnes Wangai

      on MOISTURE PLUS

    • "I have used your products and I have never regreted, especially for hair."

      - Montana Lud

      on MOISTURE PLUS

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